WatchGuard and Claranet Cyber Security can help marketers unlock the value of their customer data to gain insight
For marketers today, the biggest challenge is in building the bridge between customers and brands at a time of globalisation and significant disconnect. For years, organisations have operated from multiple data silos, causing a tangled web of data stores today. The upshot of this is that marketers rarely know what data is within their organisation, let alone know how to protect it so that they can adhere to stringent regulation such as the recent EU General Data Protection Regulations (GDPR).
The GDPR is very much bringing data protection into the 21st Century and is relevant to any organisation that processes personal data, whether they be a boutique wedding dress designer or a multinational fashion house. The legislation covers a wide range of issues relating to personal data including privacy, monitoring and security.
The sophisticated levels of monitoring and policing of customer data that is now required is stretching companies’ existing capabilities and requires expert advice to achieve full compliance.
WatchGuard and Claranet Cyber Security can ensure that marketers remain compliant of GDPR and other regulations by providing a suite of data visibility and reporting tools that can instantly identify and distil key network security threats, issues and trends; accelerating the ability to set meaningful security policies across the network. By doing so, marketers can unlock the data within their organisations to gain customer insight.
The Claranet Cyber Security Difference
When it comes to maximising WatchGuard products and integrating robust and secure solutions, Claranet Cyber Security has the edge. Designed to meet the needs of specific sectors, types of organisations, and compliance standards, our tailored solutions are trusted by leading private and public sector organisations throughout the UK.