WatchGuard and Claranet Cyber Security offer bespoke Wi-Fi solutions for retailers that can empower them with added market intelligence
As the lines blur between online and offline retailing, savvy retailers are increasingly wanting to offer guest Wi-Fi within their stores. Not only can it encourage brand loyalty and ultimately lead to happy shoppers, but Wi-Fi can make the profiling of shoppers far easier. It can provide details on dwell times, footfall, how many ‘net new’ customers each store is attracting over time and a way to better understand overall demographic dynamics.
With traditional bricks and mortar retailers losing business both to online and more tech-savvy market entrants, they need to cater to the always-on generation who demand Wi-Fi connectivity and an augmented shopping experience. This will lead to the building up of a positive bank of brand advocates.
Yet, they need to be cautious. Security needs to remain high on the agenda due to a retailer holding so much sensitive customer financial data. Because of this, guest Wi-Fi needs to be kept separate from the POS systems.
Today, to be a successful retailer, the IT and marketing departments need to be properly in sync. WatchGuard and Claranet Cyber Security’s solutions can empower retailers and level the playing field by providing them with untold customer intelligence and insight. Furthermore, we can help you create modern landing pages for guest networks that engage with customers both before and after they connect to your Wi-Fi network.
The Claranet Cyber Security Difference
When it comes to maximising WatchGuard products and integrating robust and secure solutions, Claranet Cyber Security has the edge. Designed to meet the needs of specific sectors, types of organisations, and compliance standards, our tailored solutions are trusted by leading private and public sector organisations throughout the UK.